Communications & Digital Marketing — Beirut

Marie-JoOurfalian

Social media executive and content creator with experience across agency, brand, and independent production. Fluent in English, French, and Arabic.

mjourfalian@gmail.com +961 81 21 80 64 Zalka, El Metn, Lebanon

01

Editorial — Overworked*

Full Creative Direction

An independent editorial produced entirely by Marie-Jo Ourfalian for Overworked*, the sustainable streetwear label under Emergency Room Beirut. Conceived, photographed, styled, directed, and edited from scratch — shot inside the brand's Mar Mikhael store. 2022/2023.

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Photography · Art Direction · Styling · Post-Production — M.J. Ourfalian

02

Overworked* — Social

Brand Manager — End to End

As Brand Manager at Overworked*, led the full Instagram content pipeline — photography, copywriting, scheduling, community management, and monthly reporting. Every post below was conceived and produced independently.

Come and hang out with us during your lunch break or afterwork hours — #OVERWORKED*

Overworked and Underrated — Pay us a visit Tuesday to Saturday, 12PM to 7PM

Night Out Essentials — Opt for a mini bag that fits just the right amount for a night out

Christmas is tomorrow and we can't wait to unwrap our gifts — Hoodies and tie dye tees in store

Planning an event very soon — Are you as excited as we are? #OVERWORKED

@overworkedbeirut — #OVERWORKED*

03

Undiz — Groupe ETAM

Shoot Assistance

During an internship as Assistant Community Manager at Undiz Paris headquarters, contributed to production shoots as a multi-role assistant — styling, fittings, and on-set logistics. Content published across TikTok and Instagram France.

TikTok

Journée détente au soleil — @undizfamily

Commente ton mois fav — #undizfamily

Les fans de maillots levez la main — @undizfamily

Instagram Reels

Le plus dur c'est de choisir — Vous prenez lequel? @undizfamily

Double trouble — What's your favorite swimsuit? @undizfamily

04

Almaza Rosé

Content Executive — DayDream

As Content Executive Intern at DayDream Agency, contributed to the Almaza Rosé launch — one of Lebanon's most talked-about campaigns of summer 2025. Responsibilities included content calendar management and on-ground shoot execution for @almazaleb.

Meet the rosés. #almazaRosé

non-stop pouring #almazaRosé

Still summer to me #almazaRosé

Meet the rosés #almazaRosé

It's a happy drink. #almazaRosé

A couple of beers #almazaRosé

Style your Rosé. #almazaRosé

Meet the rosés #almazaRosé

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Work Experience

DayDream Agency

Mar 2025 — May 2025
Hazmieh, Lebanon

Content Executive Intern

Managed content calendars and publishing for multiple clients
Led daily community management across multiple brand pages
Contributed to copywriting guidelines, campaign planning, and influencer research
On-ground content production including social media shoots and event coverage

Overworked / Emergency Room

Nov 2022 — Jun 2023
Beirut, Lebanon

Brand Manager

Led end-to-end Instagram content: visuals, captions, stories, product photoshoots
Managed daily store operations — sales, inventory, online order fulfillment
Monitored performance and produced monthly engagement reports
Organised in-store activations and events to drive brand visibility

Undiz — Groupe ETAM

Jan 2022 — Jun 2022
Clichy, France

Assistant Community Manager Intern

Moderated communities using Meltwater across Instagram and Facebook France
Managed influencer logistics for seeding campaigns
Assisted on production shoots — styling, fittings, on-set logistics
Supported social media monitoring and internal reporting